February 9, 2011 | 9:00 AM to 2:00 PM | Yale Club of NYC
Publishing executives focusing on the higher education marketplace can learn the ways in which new media is impacting how and where college students are acquiring course materials at BISG's new half-day event, What College Students Think: Making Information Pay for Higher Ed Publishing.
Steve Paxhia / President / Beacon Hill Strategic Solutions
Findings from BISG's Student Attitudes Toward Content in Higher Education Survey ... .
Kelly Gallagher / Vice President / Publisher Services, R.R. Bowker
High-Level Trends in Higher Ed Publishing
Dr. Rob Reynolds / Director / Product Design & Research, Xplana
The Shift from Print to Digital Textbooks: Challenges and Opportunities
Mark Nelson / Vice President / NACS Media Solutions
Julie Traylor / Chief of Planning & Research / NACS
10 Essential Data Points for Understanding Student Consumer Behavior
Neil Marquardt / Director / 4LTR Press, a division of Cengage Learning
Creating Textbooks That Are "Student Tested and Faculty Approved"
Clancy Marshall / Chief Operating Officer / 20 Million Minds
Strategies for Working with "Free" Content
Mitchell Weisberg / Lecturer / Sawyer Business School of Suffolk University and at the University of Massachusetts
New Textbooks at Work: A View from the Classroom
Source And Full Abstracts Available At